Who has tried out Instagram's new Type Mode in Stories? Instagram has said: "Now, you can turn your most random thoughts into something colorful and expressive."
It feels like it's another of Facebook's functions, creeping into Instagram's world, which isn't necessarily a bad thing. But how much convergence is too much?
Last night we were at Morito Exmouth Market, getting some images and videos for the promotion of their annual event: Calçotada Sundays.
Looks technical, and one for the more geekish amongst us, but here's the paragraph to pay attention to:
"With access to Twitter’s history, businesses could learn how consumer sentiment has changed over time or what people have been saying worldwide about their products and services for more than a decade, for example. But it could also allow for new tools to surface historical tweets in an easier fashion than Twitter’s own advanced search features do today."
"We expect Stories are on track to overtake posts in Feed as the most common way that people share across all social apps," Mark Zuckerberg.
Mark Zuckerberg is nothing if not agile and ready to zag when people would think he'd zig. He's seen the success of stories on Instagram, knows that Facebook needs to reinvent itself to counter the criticism being lobbed it's way but also to keep pace with its rivals (even though it owns one of them).
Instagram today made a long overdue change to its product that social media managers have wanted for some time – it will allow businesses on Instagram to schedule their posts. Before, there were unofficial means to aid with this – like tools that would send out a push notification to remind you to publish a post at a given time, for example. But no functionality was available in Instagram itself.
