We all know how important Instagram Stories have become in the mix. Instagram is going to make our lives slightly easier by allowing users to add multiple images and videos to your story at once. The update is available on Android immediately and will be rolled out to iOS soon.
Last year, Instagram launched shoppable organic posts for businesses in the US, giving brands the ability to add e-commerce links within their organic posts. This has now been extended to the UK.
Embedded, rotatable 3D objects in posts are coming your way. It may seem like a frippery, but rather than seeing a picture of the table you want, how much more useful would it be to be able to look at it from every angle? Social advertising just took a leap forward.
Mark Zuckerberg is no longer the coolest kid in school, sitting in the back of the classroom with his hoodie on. Last year, the Facebook CEO cum Michael Cera lookalike told investors that “coolness is done for us.” Teens are leaving Facebook in droves for new friends like Instagram, Snapchat and Twitter — at an estimated rate of up to a million a year.
Watch was launched last year and Facebook's focus was on procuring Watch shows from professional publishers. But now the plan is to expand by allowing more creators to upload their own content without Facebook purchasing rights to their programming. Instead, the ad revenue would be split.
Who has tried out Instagram's new Type Mode in Stories? Instagram has said: "Now, you can turn your most random thoughts into something colorful and expressive."
It feels like it's another of Facebook's functions, creeping into Instagram's world, which isn't necessarily a bad thing. But how much convergence is too much?
Last night we were at Morito Exmouth Market, getting some images and videos for the promotion of their annual event: Calçotada Sundays.
Looks technical, and one for the more geekish amongst us, but here's the paragraph to pay attention to:
"With access to Twitter’s history, businesses could learn how consumer sentiment has changed over time or what people have been saying worldwide about their products and services for more than a decade, for example. But it could also allow for new tools to surface historical tweets in an easier fashion than Twitter’s own advanced search features do today."
"We expect Stories are on track to overtake posts in Feed as the most common way that people share across all social apps," Mark Zuckerberg.
Mark Zuckerberg is nothing if not agile and ready to zag when people would think he'd zig. He's seen the success of stories on Instagram, knows that Facebook needs to reinvent itself to counter the criticism being lobbed it's way but also to keep pace with its rivals (even though it owns one of them).